BSM Episode 24 – Tai Anderson | Market Like a Rockstar: Turning Fans Into Lifelong Advocates
Listen to this episode and subscribe on your favorite podcast channel HERE.
About This Episode
In this episode, Tai Anderson of Third Day sits down with Jason K Powers to talk about the early business lessons of a touring band, a brutal review that reshaped how he thinks about success, and the fan-first framework behind his new book, Market Like a Rockstar.
Tai is a founding member and bass player of Third Day, a Grammy-winning Christian rock band that’s sold over 7 million albums and just wrapped the first half of a 30th anniversary reunion tour. Tai and Jason get into what it was like playing to 20,000 people at a festival in Holland, and the one line a friend told him afterward that’s shaped how he’s approached his career ever since. They also cover how a rejected live album turned into a much better record deal, what Tai calls the “bouncer principle” for guarding who gets a voice in your band or business, a Taylor Swift meet and greet that turned him into a fan for life, and a lesson from Bono about what fans actually want from an artist.
If you’re a musician trying to figure out how to build a real, lasting connection with your audience, and make better decisions along the way, this conversation is full of specific, hard-won lessons from someone who’s been doing it for thirty years.
If this helped you think differently about the money side of your career, share it with another musician who needs to hear it.
Follow Tai Anderson
- Book: https://marketlikearockstar.com
- Instagram: https://www.instagram.com/taianderson3d
- Facebook: https://www.facebook.com/TaiAnderson3D
Backstage Money Links
- Instagram: https://www.instagram.com/backstagemoney
- Facebook: https://www.facebook.com/backstagemoney
- Listen and subscribe on your favorite podcast channel: https://backstagemoney.captivate.fm/listen
- Free guide for musicians: https://1024wealth.com/music
